MFDigital CD DVD Information Library
Tuesday, April 28, 2009
Inexpensive Blu-Ray Players to Hit U.S. Shelves
According to the latest industry information, Blu-Ray players are expected to hit the $99 barrier somewhere next year.
The average selling price of Blu-ray players has been falling steadily -- it's now about $200 -- and there's little doubt that prices will keep dropping as Blu-ray goes mainstream and player shipments increase. But one report says the average price for entry-level Blu-ray players may to drop to as little as $99 in the very near future.
According to a Blu-ray.com report, Chinese manufacturers are preparing to enter the market for the high-definition video players, and this development could mean very aggressive prices for low-end Blu-ray hardware. The Blu-ray Disc Association recently began licensing Blu-ray technology in China, a move that has led Samsung marketing director Mark Leathan to speculate that $99 players aren't far off, the report states.
"Black Friday, maybe. It's entirely possible you could see a few players down at that price level," says Baker, who adds that it's a little early to speculate about holiday prices. The industry will have a better idea of holiday pricing by mid-summer.
Another issue is just how stripped down those entry-level Blu-ray players might be. It's unlikely that established players such as Panasonic, Samsung, and Sony will sell sub-$100 Blu-ray players, but rather they'll leave the low end to the Chinese upstarts and other value-sector brands like Magnavox and Sylvania, the Blu-ray.com report says.