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MFDigital CD DVD Information Library
Monday, October 26, 2009
 
Blu-ray Disc Software Sales Up 83 Percent
Blu-ray Disc software sales continue to show a growth with overall sales up 83 percent for the year.

The Digital Entertainment Group released third quarter U.S. sales figures for the home entertainment industry today. Consumer spending for the third quarter of 2009 in the home entertainment window for pre-recorded entertainment, which includes DVD, Blu-ray Disc and digital distribution, was off slightly at $4 billion, down by 3.2 percent compared to the same period last year. Blu-ray Disc software sales continue to show dramatic growth with overall sales up 83 percent for the year and playback devices in 11.7 million U.S. households. The DEG also announced that consumer transactions for all home entertainment products were up 6.6 percent for the third quarter compared to the same period last year.

Blu-ray Disc software sales continue to show dramatic growth with overall sales up 83 percent for the year and playback devices in 11.7 million U.S. households. The DEG also announced that consumer transactions for all home entertainment products were up 6.6 percent for the third quarter compared to the same period last year.

Overall, the home entertainment window continues to show ongoing stability given the current economic environment. Although consumer spending on sell-through packaged media was down 13.9 percent in the third quarter, Blu-ray was up 66.3 percent to $161 million compared to the same period last year (up 83 percent year-to-date to $568 million). Digital distribution (including both video-on-demand and electronic sell-through) was up 18 percent for the quarter to $420 million (up 20 percent year-to-date to $1.4 billion). Furthermore, according to Rentrak Corporation?s Home Video Essentials, rental spending was up 9.9 percent for the quarter, with Blu-ray rental spending up 44.5 percent.

"We are pleased to see an uptick in the number of consumer transactions indicating a continuing strong demand for home entertainment product," said Ron Sanders, President, DEG and President, Warner Home Video. "We are also encouraged by the dramatic growth of Blu-ray and the increases in digital distribution and rental in the third quarter." Blu-ray is accounting for 12 percent of all theatrical new release sales in the third quarter. The year's best selling Blu-ray Disc title "X-Men Origins: Wolverine (Twentieth Century Fox Home Entertainment) and Watchmen" (Warner Home Video) have each approached or surpassed 30 percent of consumer spending on Blu-ray Disc. According to figures compiled by Swicker and Associates on behalf of the DEG, more than 17 million Blu-ray Discs shipped to retail in the third quarter of the year, an increase of 35 percent over the same period last year.

According to figures compiled by the DEG based on data from CEA, retailers and manufacturers, Blu-ray Disc playback devices sold 3.3 million units through the first three quarters of 2009, an increase of 13 percent over same period last year. Through the first three quarters of 2009, Blu-ray Disc set-top player sales grew 112 percent over same period last year. Blu-ray playback device households are nearly 11.7 million and include PlayStation 3 consoles, along with a variety of set-top players that are available as either stand along models or combined with home theater systems. Approximately 80 percent of Blu-ray devices are BD-Live capable.

According to figures compiled by the DEG based on data from CEA, retailers and manufacturers, approximately four million HDTVs were sold to consumers in the third quarter of 2009 and nearly 12 million sold in the first three quarters of the year. Household penetration of HDTVs in the U.S. is nearly 45 million, representing almost 40 percent of all U.S. households. Approximately 29 percent of all HDTV owners have more than one set.


Source: CDRinfo

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- posted by MF Digital Marketing @ 12:51 PM


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